The Growing Media Space in Mexico, and the Contribution of Salvi Rafael Folch Viadero

     The media industry in Mexico has greatly improved over the last two decades or there about. Unlike in the past, media companies in the country have become bold and are more willing to take on any pressing topic, their political implications notwithstanding. Here are the top three companies that have consistently been top among the Mexican media companies.

Grupo Televisa, S.A.B

This media company has been in the industry since the mid-50s. It was initially known as Telesistema Mexicano before rebranding to Television Independiente de Mexico in 1965 and then to the current name in 1973. Ranking top among the Spanish broadcasters, Grupo Televisa makes profits close to $1 billion every year. Under the leadership of CFO Salvi Rafael Folch Viadero and CEO Emilio Azcarraga Jean, the company has grown to an estimated worth of $5.3 billion by 2012.

MVS Comunicaciones (MVS)

The company was established in Mexico City five decades back. It operates pay television, radio and television networks, and advertisements. Its MVS radio has four radio networks under it, including FM Globo, Noticias MVS, Exa FM, and La Mejor. The networks have an audience in six Latin America countries as well as in the USA. MASTV, on the other hand, operates 17 TV channels that have audiences in 11 Mexican cities.

Grupo Reforma

A printed media company, Grupo Reforma sells over 1.4 million papers in a day. It operates ten dailies across five cities in Mexico and the country’s top three content-intensive web sites. The company was established in 1922.

Salvi Rafael Folch Viadero

Salvi has worked with Grupo Televisa, S.A.B for 15 years now. Over this period, he served in positions such as CFO, Vice President of Financial Planning, and Vice President of Financial Planning.

Besides Grupo Televisa, Salvi Rafael has worked with other companies including Innova, S. de R.L., Consorcio ARA, and Comercio Mas, S.A. de C.V. In all these companies, Salvi held executive positions.

Top 4 Things We Can Learn From Adam Milstein

Adam Milstein is a successful real estate investor and a community leader. He is also a native of Israel. He even served in the IDF during the Yom Kippur War.Then went on to graduate Technion in 1978.In 1981 he arrived in America. Continuing his education he received his MBA from USC.


With his degree in hand he begins his career in Southern California doing Commercial Real Estate. Now he is a managing partner at Hager Pacific Properties, a real estate investment firm. He never forgets to give back as he has Founded and Co Founded many

programs that help the Jewish Community including:


  • StandWithUs
  • Hasbara Fellowships
  • Jewish Funders Network
  • AISH Los Angeles
  • AIPAC National Council and the Los Angeles Board of Birthright Israel
  • And Sifriyat Pijama B’America



Any entrepreneur can tell you the best way to learn the business is from copying success. Find an entrepreneur who has made it and do what they did. Below is a list of 4 things we could all learn from Adam Milstein about being successful:


1.)Make Your Own Way

When he was finishing up his MBA in entrepreneurship recruiters came to USC.

He applied for positions but they didn’t appreciate his knowledge or his life experience. They were offering him less pay than undergrad students get. It was this moment that he decided to start his own business. He started by becoming a Real Estate Commercial Broker. After 3 years as a broker he became an investor in real estate.


2.)Stay Focused

Adam says you don’t always need a list of specific goals. Focus more on working as hard as you can, and don’t listen to all of the criticism.


3.)You Cannot Get Insanely Rich Quick

This just isn’t realistic. You cannot have big success overnight. The right way to succeed is the long way.


4.)Family is Important

Adam Milstein said the best $100 he spent recently was dinner with his family.Family is often the reason we want success. You can’t forget them when you start making more money.


Adam is definitely a good person to study more. There is a reason why he is so special in the Jewish community. He never lost sight of his values. So remember these 4 things but also remember to never lose sight of who you are. If you apply these steps in your life I have no doubt you will find success.

Norman Pattiz Releases the Findings of Studies on Podcast Advertising Involving Five Leading National Brands

Early in February 2017, Norman Pattiz, the executive chairman of PodcastOne, accompanied by Tom Webster, the VP of Strategy at Edison Research, announced the results of a new podcast research. They were derived from a series of extensive studies focusing on the outcomes of advertising tests with five leading national consumer brands across five various service and product selections. The initial study was undertaken throughout the last half of last year. It indicated the positive impact of podcast advertising on recall of specific messaging, intent to purchase and brand recall.


Edison Research, the company charged with conducting the research, carried out three distinct studies in2016 on PodcastOne’s behalf. The studies sought to evaluate the usefulness of podcast advertising for five countrywide brands. In all the studies, online surveys of listeners or audiences of some top podcasts were conducted before and after the podcast advertising campaigns for each brand ran.


Each of the five brands enjoyed 4-6 weeks airplay on the various podcasts, as well as a similar methodology in all cases. On the other hand, the findings showed that the audiences were receptive to the brand messages. They also indicated a rise in the willingness to purchase or/and consider either of the brands.


Norman Pattiz cited that PodcastOne has always tried to ascertain that the podcast advertising format offers enhanced brand impact, which surpasses conventional advertising methods. He also emphasized that the results obtained approved the company’smulti-tiered approach to both integrated advertising and measurement.


Norman Pattiz in Brief


With more than four decades of experience in radio syndication, Norman Pattiz is a reputable figure in the broadcast industry. In fact, he is the brains behind the success of some of the prominent companies in this industry such as Westwood One. He steered Westwood One into the foremost provider of talk and traffic programming, entertainment, news and sports to the American broadcast industry. Norman prides himself on being a 2009 inductee of the National Radio Hall of Fame. Furthermore, he has received an array of awards throughout his career such as Giants of Broadcasting Award.


Norman Pattiz created and launched Courtside Entertainment Group in 2010. The Los Angeles based company produces and funds multi-platform, high-quality programming. Since its inception, it has become a radio home for numerous popular personalities like Dr. Drew Pinsky, Laura Ingraham, Ron Paul and Bill O’ Reilly. Later in 2013, Pattiz unveiled PodcastOne, which has grown rapidly into a force to reckon with in audio on-demand programming. Currently, PodcastOne’s line of prominent personalities features Brandi Glanville, Lee Gifford, Dan Patrick, Dennis Miller, Jay Mohr and Steve Austin among many others.


To learn more, visit