Luiz Carlos Trabuco is the CEO of the prestigious Brazilian bank of Bradesco. He has served in this capacity since 2009 and has served the company faithfully through the ups and downs of financial markets. His history with Bradesco stretches back to 1969 when he began his career as a clerk after graduating from college.
This influential position carries with it a weight of responsibility that he manages well. His opinion on serious financial matters is often sought by the elite political and business figures. Quotes from Trabuco, as he is known in economic circles, will often appear in newspapers and other financial media. Some of the country’s largest financial projects are underwritten with Bradesco’s resources and decisions with far-reaching consequences are often in his line of duty.
Luiz Carlos Trabuco is the fourth CEO to serve at Bradesco which was founded in 1943. Their first branch came into existence in Trabuco’s hometown of Marília where he was born in 1951. He succeeded Márcio Cypriano as CEO and has risen through the ranks by gaining experience in many different divisions of the bank. He has a strong identity with Bradesco’s business culture.
Trabuco attended and graduated from the University of São Paulo from the Faculty of Philosophy, Science, and Letters. Formal academic training was important to him and he accompanied this with the natural ambition of a young man eager to make his mark in the world. His academic training was unusual for such a highly placed executive leading a major bank. Most such figures focus on Economics or Finance in their educational pursuits. However, Trabuco has demonstrated a keen insight into financial matters which serves Bradesco very well.
Important reforms have been initiated by Luiz Carlos Trabuco which has changed and improved the culture at Bradesco. A good example is his implementation of a publicity program for Bradesco when he was the head of Marketing. He struck up relationships with Brazilian financial reporters and helped improve the branding of Bradesco with increased public exposure. Prior to this, Bradesco had no relations with the media and its attendant publicity.
A company university to train the next block of leaders in regards to Bradesco’s business culture was also an innovation put forth by Trabuco. This allowed him and other top Bradesco executives to determine which employees exhibited great potential for banking and financial matters. Those that did were able to receive additional training to develop and refine their skills.
One thing that set apart Luiz Carlos Trabuco from other executives that would have been considered for the post of CEO, was his important tenure with Bradesco’s insurance division. Here, his outstanding performance solidified Bradesco’s lead in the insurance market of Brazil and Latin America. The profits increased considerably with Trabuco’s leadership and made a substantial impact on the overall prosperity of the company. He was honored with this terrific performance by being named as the Insurance Personality of the Year on two separate occasions.
Market leadership in private banking has always been a strong consideration for Bradesco. When Trabuco took over as CEO the world was mired in recession and the financial sector also had great difficulty in Brazil. Trabuco provided a steady hand of leadership and when the time was right, he found a way for Bradesco to expand and once again challenge Itaú-Unibanco for market leadership.
When news broke that Bradesco had agreed to acquire the Brazilian branch of HSBC, it sent shock waves through the financial world. With one major stroke, Trabuco had significantly increased Bradesco’s revenues and resources. The purchase was for US $ 5.2 billion and it was a milestone for Bradesco and Trabuco. He was named as the Entrepreneur of the Year in Finance by DINHEIRO for 2015. Luiz Carlos Trabuco has provided excellent leadership for Bradesco.
Learn more about Luiz Carlos Trabuco: https://www.youtube.com/watch?v=3xDktJglYEQ