Deere-the Unicorn Queen

Doe Deere, CEO of Lime Crime, is the “Unicorn Queen” of bright and bold colors. She founded Lime Crime because there were no cosmetics like her own on the market and she wasn’t going to put up with that and settle for the mediocre and plain colors that were available. Deere has a vibrant personality, and she wants her makeup and fashion to reflect that. That is who she is. Deere’s cosmetic line includes any and everything you can imagine. She has nail polish, lipsticks, lip gloss, eyeshadows, and even hair dye in colorful rainbow colors.

 

Deere has always been extremely creative and original and has been designing and making her own clothing for many years. She created her own makeup line to go with her clothing, and it took off. It turns out that there was a demand for bright and expressive makeup and her company began to expand and become very popular.

 

Deere adopted the unicorn as her mascot because she feels that the unicorn represents kindness, compassion, and individuality. Lime Crime was launched in 2008, and it is very well-known. Social media has really helped her company to grow, and she pays attention to the feedback she gets on her products. She’s very in-tune to what her customers have to say, and she tries her best to keep everyone happy. Deere also works hard to create products that her clients can use to express their true selves.

 

Deere didn’t always have a clear direction where she wanted to grow, but she found her way. She started to attend the Fashion Institute of Technology but ended up branching off to start her very own clothing line instead. She eventually started her own makeup line as well, and it proved to be a very smart move. Turns out that she wasn’t the only one not entirely satisfied with what was available on the market as far as makeup goes.

 

Deere believes that your makeup routine should put a smile on your face and make you feel great. Her makeup gives her clients the tools to truly be themselves and to be free.

 

Deere is also very compassionate and giving and supports many charities such as HOLA for kids in LA, the Bideawee animal shelter, Adopt NY, and many more. She is not stopping anytime soon, and she continues to add new and exciting products to her product line. Learn more: https://www.facebook.com/doedeereofficial

 

Deere enjoys a good read, and she is particularly inspired by the writings of Karl Lagerfeld. She utilized Facetune to make her Instagram pics even more appealing, and she is always open to what her fan base has to say. She wants to know what people really think, and she listens.

 

Deere’s future is bright, and she continues to express herself freely and to create new and inspiring color palettes. Deere will always push herself and will not be afraid to take risks. That’s how she found her success after all. She knows a thing or two about taking the plunge.

Just Who Is Doe Deere?

If you’re into cosmetics then you definitely know who Doe Deere. If you’re not into cosmetics then just know that this woman has changed the game for the better. She is the founder of Lime Crime, a popular cosmetic brand. This eclectic brand stands out amongst the crowd thanks to its vivid and bold attributes. It has been around for only 11 years, and it is dominating the makeup scene. Lime Crime is a personal personification of Doe Deere herself. She has always had a passion for extreme color tones and dark hues. The brand’s motto, “be unapologetic,” is the epitome of its success. Deere is actually Russian, and she came to America when she was only 17. This is where things began to transpire for the better.

While living in “The Big Apple,” Deere joined a band. She has always had a strong love for the industry. This band would be play locally in and around the New York City area. On top of that, this band is where she met her husband of today. That’s right! The music business taught her a lot in-terms of actual business. Here is where she would begin to learns the ins and the outs of marketing. With little musical success, she turned her attention to fashion. Deere attended the Fashion Institute of Technology. Of course, she majored in fashion. “Makeup and fashion goes hand-to-hand,” said Deere. The body is the actual canvas, but the makeup itself is the enhancement. This notion rings true on so many levels and this would be the actual inception of Lime Crime.

Lime Crime is Deere’s actual professional cosmetic line, and it has brought new life to this industry. She uses the most vivid and bright colors of any artist, but this just so happens to be the company’s means of sustenance. At the time, Almay, Covergirl, Maybelline and others weren’t producing such bold color tones. She had found her eclectic niche in a sense, and she exploited it to the fullest. Doe Deere and Lime Crime is a winning combination. Males and females both use the products religiously, which has turned it into a cult-favorite. Learn more:¬†http://thestoryexchange.org/doe-deere/