If you’re into cosmetics then you definitely know who Doe Deere. If you’re not into cosmetics then just know that this woman has changed the game for the better. She is the founder of Lime Crime, a popular cosmetic brand. This eclectic brand stands out amongst the crowd thanks to its vivid and bold attributes. It has been around for only 11 years, and it is dominating the makeup scene. Lime Crime is a personal personification of Doe Deere herself. She has always had a passion for extreme color tones and dark hues. The brand’s motto, “be unapologetic,” is the epitome of its success. Deere is actually Russian, and she came to America when she was only 17. This is where things began to transpire for the better.
While living in “The Big Apple,” Deere joined a band. She has always had a strong love for the industry. This band would be play locally in and around the New York City area. On top of that, this band is where she met her husband of today. That’s right! The music business taught her a lot in-terms of actual business. Here is where she would begin to learns the ins and the outs of marketing. With little musical success, she turned her attention to fashion. Deere attended the Fashion Institute of Technology. Of course, she majored in fashion. “Makeup and fashion goes hand-to-hand,” said Deere. The body is the actual canvas, but the makeup itself is the enhancement. This notion rings true on so many levels and this would be the actual inception of Lime Crime.
Lime Crime is Deere’s actual professional cosmetic line, and it has brought new life to this industry. She uses the most vivid and bright colors of any artist, but this just so happens to be the company’s means of sustenance. At the time, Almay, Covergirl, Maybelline and others weren’t producing such bold color tones. She had found her eclectic niche in a sense, and she exploited it to the fullest. Doe Deere and Lime Crime is a winning combination. Males and females both use the products religiously, which has turned it into a cult-favorite. Learn more: http://thestoryexchange.org/doe-deere/