Whitney Wolfe & Bumble – Swiping Left For Bullies, Right For Women In Tech

Whitney Wolfe, Tinder co-founder, and co-founder/CEO of Bumble, a swipe left-right dating app made for women, is defying the odds one more time in a tech world led by and made for, mostly men. Earlier this month, Tinder’s owner company, Matchgroup sued Bumble for copying infringement inside the app. The lawsuit claims Wolfe stole material from Tinder and used it inside Bumble’s design. Whitney Wolfe has retaliated by writing off Matchgroup as a bully and labeling Matchgroup’s statement insincere considering Matchgroup’s 2017 pursue of a Bumble purchase for an undisclosed sum of $450 million. The recent lawsuit is not the first legal action Whitney Wolfe encounters with the internet dating giant.

In 2014, Whitney Wolfe herself filed action against Matchgroup with allegations of sexual harassment made against Wolfe’s co-founders of Tinder, Sean Rad and Justin Mateen. Following the lawsuit, Wolfe left Tinder and founded Bumble alongside Andrey Andreev, the owner of Badoo, another even more successful dating app. Now with close to 30 million downloads since its creation in 2015, Bumble is the first app to feature women in control of the dating game. Bumble features heterosexual seeking females the only ones allowed to swipe left or right and initiate a conversation with their male counterparts. For same-sex partner seekers, an equal authority is given to both. The device behind the app is to equalize the power balance between sexes. The gender disparity is a quality apps like Tinder, whose more than 50% of users are male, have failed to explore. Recently, the #metoo movement shined on situations in early dating involving sexual harassment, and the internet making it easier for dangerous sexual encounters to take place for women.

Tinder is referred to as a hook up app, whereas Bumble is more reliably a relationship seeking app, with a fifty-fifty average usage between women and men. Whitney Wolfe has transformed the dating app world from a male gaze to a female one securing women’s own values and goals in relationships inside the app. Wolfe included Bumble BFF mode to the app early on. The setting lets monogamous relationships evolve between users making use of the same swipe left-right function. Additionally, in October 2017 the app welcomed Bumble Bizz, a business networking platform, similar to LinkedIn, created entirely for women in the workplace. At the 2018 SXSW Festival, Whitney Wolfe spoke in support of female tech entrepreneurs.

Search more about Whitney Wolfe: http://money.cnn.com/2018/03/10/technology/sxsw-2018-bumble/index.html

Deere-the Unicorn Queen

Doe Deere, CEO of Lime Crime, is the “Unicorn Queen” of bright and bold colors. She founded Lime Crime because there were no cosmetics like her own on the market and she wasn’t going to put up with that and settle for the mediocre and plain colors that were available. Deere has a vibrant personality, and she wants her makeup and fashion to reflect that. That is who she is. Deere’s cosmetic line includes any and everything you can imagine. She has nail polish, lipsticks, lip gloss, eyeshadows, and even hair dye in colorful rainbow colors.


Deere has always been extremely creative and original and has been designing and making her own clothing for many years. She created her own makeup line to go with her clothing, and it took off. It turns out that there was a demand for bright and expressive makeup and her company began to expand and become very popular.


Deere adopted the unicorn as her mascot because she feels that the unicorn represents kindness, compassion, and individuality. Lime Crime was launched in 2008, and it is very well-known. Social media has really helped her company to grow, and she pays attention to the feedback she gets on her products. She’s very in-tune to what her customers have to say, and she tries her best to keep everyone happy. Deere also works hard to create products that her clients can use to express their true selves.


Deere didn’t always have a clear direction where she wanted to grow, but she found her way. She started to attend the Fashion Institute of Technology but ended up branching off to start her very own clothing line instead. She eventually started her own makeup line as well, and it proved to be a very smart move. Turns out that she wasn’t the only one not entirely satisfied with what was available on the market as far as makeup goes.


Deere believes that your makeup routine should put a smile on your face and make you feel great. Her makeup gives her clients the tools to truly be themselves and to be free.


Deere is also very compassionate and giving and supports many charities such as HOLA for kids in LA, the Bideawee animal shelter, Adopt NY, and many more. She is not stopping anytime soon, and she continues to add new and exciting products to her product line. Learn more: https://www.facebook.com/doedeereofficial


Deere enjoys a good read, and she is particularly inspired by the writings of Karl Lagerfeld. She utilized Facetune to make her Instagram pics even more appealing, and she is always open to what her fan base has to say. She wants to know what people really think, and she listens.


Deere’s future is bright, and she continues to express herself freely and to create new and inspiring color palettes. Deere will always push herself and will not be afraid to take risks. That’s how she found her success after all. She knows a thing or two about taking the plunge.

Just Who Is Doe Deere?

If you’re into cosmetics then you definitely know who Doe Deere. If you’re not into cosmetics then just know that this woman has changed the game for the better. She is the founder of Lime Crime, a popular cosmetic brand. This eclectic brand stands out amongst the crowd thanks to its vivid and bold attributes. It has been around for only 11 years, and it is dominating the makeup scene. Lime Crime is a personal personification of Doe Deere herself. She has always had a passion for extreme color tones and dark hues. The brand’s motto, “be unapologetic,” is the epitome of its success. Deere is actually Russian, and she came to America when she was only 17. This is where things began to transpire for the better.

While living in “The Big Apple,” Deere joined a band. She has always had a strong love for the industry. This band would be play locally in and around the New York City area. On top of that, this band is where she met her husband of today. That’s right! The music business taught her a lot in-terms of actual business. Here is where she would begin to learns the ins and the outs of marketing. With little musical success, she turned her attention to fashion. Deere attended the Fashion Institute of Technology. Of course, she majored in fashion. “Makeup and fashion goes hand-to-hand,” said Deere. The body is the actual canvas, but the makeup itself is the enhancement. This notion rings true on so many levels and this would be the actual inception of Lime Crime.

Lime Crime is Deere’s actual professional cosmetic line, and it has brought new life to this industry. She uses the most vivid and bright colors of any artist, but this just so happens to be the company’s means of sustenance. At the time, Almay, Covergirl, Maybelline and others weren’t producing such bold color tones. She had found her eclectic niche in a sense, and she exploited it to the fullest. Doe Deere and Lime Crime is a winning combination. Males and females both use the products religiously, which has turned it into a cult-favorite. Learn more: http://thestoryexchange.org/doe-deere/