Doe Deere, CEO of Lime Crime, is the “Unicorn Queen” of bright and bold colors. She founded Lime Crime because there were no cosmetics like her own on the market and she wasn’t going to put up with that and settle for the mediocre and plain colors that were available. Deere has a vibrant personality, and she wants her makeup and fashion to reflect that. That is who she is. Deere’s cosmetic line includes any and everything you can imagine. She has nail polish, lipsticks, lip gloss, eyeshadows, and even hair dye in colorful rainbow colors.
Deere has always been extremely creative and original and has been designing and making her own clothing for many years. She created her own makeup line to go with her clothing, and it took off. It turns out that there was a demand for bright and expressive makeup and her company began to expand and become very popular.
Deere adopted the unicorn as her mascot because she feels that the unicorn represents kindness, compassion, and individuality. Lime Crime was launched in 2008, and it is very well-known. Social media has really helped her company to grow, and she pays attention to the feedback she gets on her products. She’s very in-tune to what her customers have to say, and she tries her best to keep everyone happy. Deere also works hard to create products that her clients can use to express their true selves.
Deere didn’t always have a clear direction where she wanted to grow, but she found her way. She started to attend the Fashion Institute of Technology but ended up branching off to start her very own clothing line instead. She eventually started her own makeup line as well, and it proved to be a very smart move. Turns out that she wasn’t the only one not entirely satisfied with what was available on the market as far as makeup goes.
Deere believes that your makeup routine should put a smile on your face and make you feel great. Her makeup gives her clients the tools to truly be themselves and to be free.
Deere is also very compassionate and giving and supports many charities such as HOLA for kids in LA, the Bideawee animal shelter, Adopt NY, and many more. She is not stopping anytime soon, and she continues to add new and exciting products to her product line. Learn more: https://www.facebook.com/doedeereofficial
Deere enjoys a good read, and she is particularly inspired by the writings of Karl Lagerfeld. She utilized Facetune to make her Instagram pics even more appealing, and she is always open to what her fan base has to say. She wants to know what people really think, and she listens.
Deere’s future is bright, and she continues to express herself freely and to create new and inspiring color palettes. Deere will always push herself and will not be afraid to take risks. That’s how she found her success after all. She knows a thing or two about taking the plunge.