Roberto Santiago: The mall king of Brazil

Roberto Santiago was born on July 16, 1958, in the state of Paraiba in Brazil, where he was also raised. He Developed a keen interest in business and entrepreneurship at a young age and proceeded to study at the Pio X-Marist College. Upon graduation, Santiago chose to further his academics at the University of Canter, in Joao Pessoa. It was from the University of Canter that he graduated with qualifications in Business Administration. Having obtained the relevant skill set in school, Santiago was ready to start his professional life. At a young age, Santiago began work at a company that manufactured décor, namely the Café Santa Rosa. However, his first proper business venture was establishing a company called Carton Age. He would later refer to Carton Age as the beginning of his career life. In a few years, Carton Age had gained wide recognition in Brazil. Benefiting from the experience he had gotten at Carton Age, Santiago sought to advance his career even further.

Santiago took this next step by establishing a company which he named Manaira Shopping Mall, in his hometown of Joao Pessoa in 1989. On its inception, Santiago’s vision of the mall was to serve the people of his hometown and the neighboring regions. He ensured the mall was strategically located to favor shoppers from all regions in the state. In a short time, the mall began attracting the attention of tourists from all over Brazil and other neighboring countries. This was partly attributed to the mall’s client-friendly approach to business, which ensured all clients were served to their satisfaction. With its state-of-the-art facilities and technology, the mall was slowly gaining traction worldwide, attracting more foreign tourists. The mall cemented its place as the regional leisure and entertainment hub. One of the mall’s most outstanding qualities remains to be its versatility. People across all age demographics can find a stall tailored to their needs in the mall.

By this time, Santiago had become widely renowned as one of the leading entrepreneurs in Brazil. He continued to receive acclaim for his vast achievements on the corporate scene. Away from his entrepreneurial success, Santiago is a soft-spoken man who has a passion for sports and philanthropy. He is viewed as an icon in Brazil, and as a symbol of dedication and perseverance to the business community. His notable achievements have seen him receive numerous awards and recognition throughout his career. In 2013, Santiago developed another mall in his hometown and named it Mangeira. With his two malls in the Paraiba region, Santiago has bolstered the socio-economic prospects of both the region and Brazil.