Whitney Wolfe & Bumble – Swiping Left For Bullies, Right For Women In Tech

Whitney Wolfe, Tinder co-founder, and co-founder/CEO of Bumble, a swipe left-right dating app made for women, is defying the odds one more time in a tech world led by and made for, mostly men. Earlier this month, Tinder’s owner company, Matchgroup sued Bumble for copying infringement inside the app. The lawsuit claims Wolfe stole material from Tinder and used it inside Bumble’s design. Whitney Wolfe has retaliated by writing off Matchgroup as a bully and labeling Matchgroup’s statement insincere considering Matchgroup’s 2017 pursue of a Bumble purchase for an undisclosed sum of $450 million. The recent lawsuit is not the first legal action Whitney Wolfe encounters with the internet dating giant.

In 2014, Whitney Wolfe herself filed action against Matchgroup with allegations of sexual harassment made against Wolfe’s co-founders of Tinder, Sean Rad and Justin Mateen. Following the lawsuit, Wolfe left Tinder and founded Bumble alongside Andrey Andreev, the owner of Badoo, another even more successful dating app. Now with close to 30 million downloads since its creation in 2015, Bumble is the first app to feature women in control of the dating game. Bumble features heterosexual seeking females the only ones allowed to swipe left or right and initiate a conversation with their male counterparts. For same-sex partner seekers, an equal authority is given to both. The device behind the app is to equalize the power balance between sexes. The gender disparity is a quality apps like Tinder, whose more than 50% of users are male, have failed to explore. Recently, the #metoo movement shined on situations in early dating involving sexual harassment, and the internet making it easier for dangerous sexual encounters to take place for women.

Tinder is referred to as a hook up app, whereas Bumble is more reliably a relationship seeking app, with a fifty-fifty average usage between women and men. Whitney Wolfe has transformed the dating app world from a male gaze to a female one securing women’s own values and goals in relationships inside the app. Wolfe included Bumble BFF mode to the app early on. The setting lets monogamous relationships evolve between users making use of the same swipe left-right function. Additionally, in October 2017 the app welcomed Bumble Bizz, a business networking platform, similar to LinkedIn, created entirely for women in the workplace. At the 2018 SXSW Festival, Whitney Wolfe spoke in support of female tech entrepreneurs.

Search more about Whitney Wolfe: http://money.cnn.com/2018/03/10/technology/sxsw-2018-bumble/index.html